Game-Based Learning SaaS

I worked on this product as part of a large team, including designers, software developers, business analysts, data analysts, and project managers. It’s a major player in the market, serving big clients like Fossil Group, Frisch’s Big Boy, Legends, Capriotti’s, Wetzel’s Pretzels, Loews Hotels, and Tao Group.

From July 2022 to February 2025, I contributed to numerous features and designs for both desktop and mobile apps. In 2024, I led a team of three UX designers, having previously worked as a junior designer within a team of eight.

Due to my NDA, I can’t showcase all designs or share data details, but I can present publicly available work. This selection highlights my design thinking and commitment to creating thoughtful, human-centered experiences.

My Role & Responsibilities

  • User Experience & Interface Design – Designed intuitive, user-centered experiences for both desktop and mobile applications, ensuring usability and accessibility.

  • Feature Development – Contributed to multiple product features, from ideation to execution, aligning with business goals and user needs.

  • Design Leadership – Led a team of three UX designers in 2024, providing guidance, feedback, and maintaining design consistency.

  • Mentorship & Guidance – Provided UI/UX support to junior designers, fostering skill development and maintaining high design standards.

  • Collaboration – Worked closely with developers, business analysts, data analysts, and project managers to bring designs to life.

  • Client Communication – Ensured seamless alignment with client requirements through regular communication and feedback loops.

  • Design Systems & Style Guides – Established and maintained design systems to ensure a cohesive visual language across the platform.

  • Delivery & Execution – Oversaw project delivery, ensuring high-quality outcomes and client satisfaction.

  • Cross-functional Collaboration – Worked closely with a US-based team, streamlining the design process and improving workflows.

 

During my time as a UI UX designer we boosted engagement by 204.5%. leading to an increase in games played from 241K to 735K within a year.

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About the Product

A game-based training platform that transforms employee onboarding and development into interactive, quick-burst mobile games. It enhances knowledge retention and makes learning engaging.

  • Web & Player App (For Employees): Play training games on desktop or mobile anytime.
  • Admin Panel (For Managers & Companies): Create, manage, and track training progress.
  • Public Profile: Tracks achievements and fosters competition through leaderboards.

 

Key Features:

  • Game Library: 3,000+ skill-based training games.
  • Customization: Tailored content for company-specific needs.
  • Analytics: Real-time tracking of employee progress.
  • AI-Powered Insights – Analyze employee performance and optimize training.
  • Real-Time Leaderboards – Encourages competition and engagement.
  • Microlearning Approach – Short, interactive sessions improve retention.
  • Mobile-First Design – Train anytime, anywhere with a gamified experience.

 

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Our Process

1. Client Collaboration & Planning

  • The US-based CEO led business strategy, marketing, and customer success.
  • We had daily calls to analyze data, define feature priorities, and align on requirements.
  • Worked with business analysts and product managers to set sprint timelines.

2. Research & Ideation

  • Conducted quantitative data analysis and gathered insights from the customer success team.
  • Used Miro for brainstorming, wireframing, and concept validation.
  • Held regular design reviews with leads across different departments.

3. Design & Development

  • Created UI, animations, and assets for developers after finalizing wireframes.
  • Worked closely with backend and frontend teams to ensure accurate implementation.
  • Conducted design QA reviews to refine details before launch.

4. Iteration & Optimization

  • Followed a Lean UX approach, refining designs based on user feedback and data insights.
  • Used Jira and Confluence for sprint planning and task management.
  • Maintained an iterative workflow, continuously improving the user experience.

Key Features I Worked On

  • Login Flows – Designed multiple onboarding methods, including QR code login, to streamline access for B2B users.
  • AI Assist for Managers – Enabled managers to automate game creation by uploading training material, reducing workload.
  • Bonus Points System – Developed an in-game currency to reinforce positive behavior and guide users through rewards.
  • Status & Ranking – Introduced gamification elements like status tiers and ranks to drive competition and engagement.
  • Design System – Built a scalable design system to ensure visual consistency and efficiency in UI development.
  • Reports & Insights for Admins – Created dashboards to help managers track employee performance and optimize training.
  • End Game Screen Redesign – Designed an engaging game-over screen to maintain momentum and increase playtime.
  • Home Screen Redesign – Revamped the home screen with solutions to boost user engagement and discovery.
  • New Game Formats – Expanded beyond MCQs by introducing diverse gameplay mechanics for a richer experience.
  • Invite to Challenge – Allowed employees to invite others to compete, enhancing social engagement and rewards.
  • Public Profile & SkillWallet – Built a LinkedIn-like system for users to showcase their skills and achievements.